2018 FIFA World Cup Russia is a few days from kick off; but musically it has already ! Hollywood actor and rapper Will Smith, fellow American singer Nicky Jam and Kosovar musician Era Istrefi have collaborated on the song, titled ‘Live It Up’
The three-man line-up will perform at the Luzhniki Stadium in Moscow before the final on July 15 and the song is produced by American DJ Diplo. Grammy Award-winning actor, songwriter and artist Will Smith said it had been a privilege to have been involved in the collaboration. “This global event brings people from all over the world together to cheer, laugh and experience magic. Collaborating with Nicky, Diplo and Era on this track represents harmony, eclectic flavours and genres coming together. At the end of the day, we just want to see the world dance” he said.
The first official World Cup song, World Cup Willie, was for the 1966 tournament finals in England and was performed by Lonnie Donegan. Official songs at recent World Cups include Un’estate italiana by Edoardo Bennato and Gianna Nannini in 1990, La Copa de la Vida by Ricky Martin in 1998 and Shakira’s Waka Waka (This Time for Africa) in 2010. We Are One (Ole Ola), by Cuban-American rapper Pitbull and featuring guest vocals from Jennifer Lopez and Brazilian singer Claudia Leitte, was the official song of the 2014 World Cup in Brazil.